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Chipotle cultivates festival excitement

Connie Cho

August 29, 2012

Company: Chipotle
Campaign: Cultivate Food, Ideas & Music Festival
PR agency: Edelman, Linhart Public Relations, and Wagstaff Worldwide
Launch: Early September

Objective: Last fall, restaurant chain Chipotle hosted the inaugural “Cultivate Food, Ideas & Music Festival” in Chicago, which featured artisanal dishes, celebrity chefs, and live music. This year, Chipotle will add another location in Denver on October 6 in addition to the September 15 event in Chicago.

“We want to create an event series that could be the ...

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Chipotle cultivates festival excitement

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