Yang Yuanqing, CEO, Lenovo, uprooted his family from Beijing to Raleigh, NC, when the Chinese computer maker acquired IBM's PC division in 2005.

With that deal, Lenovo became a global company, and Yuanqing "knew he had to make a personal investment to understand the people and culture here," says VP of global corporate communications Jeff Shafer.

Today, as more Chinese businesses enter the US market, company leaders are attempting, like Yuanqing, to bridge the communications gap between the two countries.

Chinese ...