ATLANTA: Responding to criticism that soda consumption in schools is contributing to childhood obesity, the Coca-Cola Company announced a series of initiatives designed to improve its image among parents and educators.
"We have been listening and trying to understand what people's concerns are," said Kari Bjorhus, director of health and nutrition communications for Coca-Cola.
Coke's newly announced "Guidelines for School Beverage Partnerships" pulls together a number of existing Coke initiatives and adds several new ones.
The soft-drink company has been working for ...