Like many nonprofit organizations coping with the economic recession, Childhelp, a child abuse prevention and treatment organization, is on a tight budget. Still, it needed to raise awareness, drive traffic to its online destinations, and raise money.
The nonprofit and its PR partner, Gordon C. James Public Relations (GCJPR), decided to use online outreach for the first time and its celebrity relationships to reach its goals.
Strategy
“We have a number of celebrities that have been loyal to us over the years, ...