CHICAGO: The Ringling Bros. circus was able to capture major Chicago media attention recently for something a bit more serious than its three rings of entertainment.
On November 5, the Chicago Sun-Times covered the circus' efforts to combat anti-circus PR from PETA. Ringling parent company Feld Entertainment invited 200 media professionals in Chicago for a behind-the-scenes look at the circus to show how it cares for its animals. The circus also discussed efforts it makes to distribute literature to circus-goers about ...