Who is your client? What are its media goals?
Tom Ciesielka: We represent attorney Jeffrey Kroll and his recently launched firm, which he opened after years of working at a major Chicago law office. [Kroll sought] to raise his firm's profile so it could stand out among the hundreds of personal-injury attorneys in the Midwest.
What made the Chicago Daily Law Bulletin such a good hit? How did you pitch its editors and reporters?
Ciesielka: The Daily Law Bulletin is one of the ...