IRVINE, CA: Prandium, parent company of Chi-Chi's, needs help to deal with the media maelstrom around 500 cases of hepatitis A.
David Watson, head of corporate branding for CCG, said the agency's chief responsibility was "making sure the right information gets out."
He explained, "While the media might have the best intentions at heart, there have been many theories floating around, which has created a lot of confusion. Our job is to state the facts."
After eating at Chi-Chi's in the Beaver Valley ...