DETROIT: Chevrolet has increased its partnership with MTV as the auto company continues to promote its new greener line of cars to the younger generation.
The reduceuruse campaign beckons the public to visit reduceuruse.com where they can upload user-generated videos of what they do when they are not at the pump. The campaign's tagline is "How would you spend your time away from the pump?" The Web site reduceuruse.com launched on August 17 and has almost 60 videos uploaded by contributors.
"A ...