DETROIT: General Motors' Chevrolet brand is using a combination of traditional media outreach and social media engagement to promote its 100th birthday, which will take place November 3.
The automaker's core communications team of six employees is working with Weber Shandwick and MSLGroup on outreach efforts and media strategy. Chevy advertising and marketing AOR Goodby Silverstein & Partners is leading the initiative.
The company held a media event two weeks ago in Detroit with 250 international journalists and 75 reporters ...