AUSTIN, TX: As an official sponsor for music, film, and interactive festival South By Southwest (SXSW), General Motor's Chevrolet brand is engaging with influencers through a social media road trip and experiential marketing at the event, in Austin, TX, from March 12 to 21. Being able to interact with social media influencers will help Chevrolet build up its consumer base and increase Chevrolet's fans and followers online, said Christopher Barger, director of global social media for GM.

"Chevrolet ...