SAN FRANCISCO: Chegg.com, an online textbook rental company that recently raised an additional $57 million in venture capital, has hired Weber Shandwick.
The startup enlisted WS for help with its two-pronged strategy to build its brand awareness and its business credibility, said Tina Couch, VP of PR. Couch did not conduct an RFP, but selected WS because she previously worked with them while at Match.com. The month-to-month contract averages mid-six-figures annually.
“Weber is a very budget-conscious and results driven,” Couch said. “And like ...