Company: The Melting Pot Restaurants (Tampa, FL)
Campaign: National Cheese Fondue Day Campaign
Duration: April 11, 2012
For this year's National Cheese Fondue Day on April 11, a three-person team at restaurant management company Front Burner Brands aimed to drive 25,000 new subscribers to The Melting Pot Restaurants' “Club Fondue” email marketing program.
“Last year we did a general cheese fondue giveaway over four days,” explains Sandy D'Elosua, Front Burner Brands' national director of communications. ...