Campaign: Share the Love/What's Your Flavor
Team: The Cheesecake Factory (Calabasas Hills, CA) and Murphy O'Brien Public Relations (Santa Monica, CA)
Duration: January 28-March 31, 2009
Budget: $700,000
Overview
The Cheesecake Factory decided last year to put a stronger emphasis on PR and marketing after operating for 30 years with nearly no marketing function besides basic publicity around new store openings. The "Share the Love" campaign was one of its first efforts.
“With a 30-year-old brand that's reaching a state of ...