MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families this month.
The campaign marks the first time the cereal brand has teamed up with the organization, said Meredith Tutterow, Cheerios' marketing manager. The integrated campaign includes a comprehensive PR activation plan and strategy, as well as TV, banner, and print advertising.
The "Cheer" campaign, which will run throughout November, highlights pre-addressed postcards that are available on more ...