HOUSTON: Fashion accessory boutique Charming Charlie has selected Alison Brod PR as its first AOR after an RFP process.
The company chose Alison Brod because of its “experience in fashion, beauty, and accessories” and its ability to “make a brand relevant from a fashion perspective,” said Suchit Majmudar, VP of brand development and strategy at Charming Charlie.
He added that Alison Brod will focus on media outreach for the brand, which expects growth this year. It expanded from 36 stores ...