For most people, potty training is not something they list on their resume as a major accomplishment. Procter & Gamble's Charmin bath tissue is looking to change that.
P&G's Charmin bath tissue - aided by agency of record Manning, Salvage & Lee and noted child psychologist Dr. Sylvia Rimm - has launched the Charmin University 'Honor Roll' Graduation Program, a multifaceted effort that offers support and encouragement to families who are enduring the trials and tensions of the potty training ...