Many services can tell you what stations and shows people tune into. Craig McGuire discovers how to best use the tools to ensure your message doesn't fall on deaf ears
Anchoring your radio or broadcast campaign placement strategy on quality audience information is critical to ensure you get the most for your efforts. However, navigating the arcane world of audience research and digging through the data that is often indecipherable, if not downright misleading, can be a sticky proposition.
"Unfortunately, many ...