The media landscape has rapidly changed over the past 10 years, and with that change the field of public relations has been transformed as well. By definition, public relations is earned media. However, the line between PR, advertising, and digital is blurred, making each discipline's role more fluid. PR isn't an afterthought, but a vital part of the marketing blend, helping to complement the creative process from the very start.
The current perfect storm of a lackluster economy and a 24-hour news cycle, ...