Coaches and composers advise us to do something that scares us everyday. For some, that is going to work - especially CEOs. Research from outplacement firm Challenger, Gray & Christmas found that in 2006, roughly 40% of CEOs who left their jobs lasted an average of 1.8 years. This is important, because the fortunes of top communicators are often tied to that of the CEO.

The natural response to this kind of news is, "uh-oh." It should be, "OK." Change is ...