Declining footfall in its flagship stores has Gap Inc. re-examining its business strategy and hoping that philanthropy, combined with a brand new look, will take it beyond khaki.
Gap, the company that helped make beige a fashion statement, has seen its brand perception become a little too vanilla.
In the face of competitors that have emulated Gap's casual style of T-shirts and khakis, but at a cheaper price, the San Francisco-based retailer has watched shoppers look elsewhere for more fashion- forward designs. ...