BRADENTON, FL: Foot Locker-owned athletic retailer Champs Sports has selected Fast Horse as its first PR agency partner following the launch of the brand's app-based online magazine.
Champs issued an RFP to find an agency to promote its quarterly e-zine called SWAG (Stylish Ways to Acquire Game), aimed at connecting with male teenage consumers, said Frank Bracken, VP of marketing at the retailer.
The review was narrowed to three finalists, added Bracken, who declined to name the other firms. He said the ...