With consumer habits apt to change at lightning speed, PR thinking must keep pace. Michael Bush profiles a quintet of consumer PR agency pros who are leading the way
Barby Siegel
Ogilvy PR Worldwide
MD, global consumer marketing practice
Defining moment: While working on the Maxwell House Real Heroes campaign, Siegel says she saw PR's ability to "touch and change people's lives." The effort highlighted everyday people doing things like teaching prisoners to read, bringing medical supplies to low-income families, and delivering food ...