WASHINGTON: The US Chamber of Commerce has launched a multi-faceted campaign called This Way To Jobs, which aims to show how restrictive new and existing regulations are for business owners.
The campaign includes a dedicated website, online video, targeted op-eds, and a board game. It also includes executive-level speeches and earned media outreach.
“The Chamber already has a positive campaign to highlight the benefits of free enterprise, but we also wanted to launch a complementary campaign that focuses on the enormity ...