Organization: US Chamber of Commerce
PR agency: Powell Tate
Campaign: "I am free enterprise" video contest
Duration: January to May 2010

The Chamber of Commerce launched an online video contest in January as part of its multi-year, multimillion-dollar nationwide Campaign for Free Enterprise.

Margaret Shepard, the Chamber's senior director of marketing communications, explains that with the "I am free enterprise" initiative, the trade organization "wanted to reach a broader audience that does not normally affiliate with the ...