A recent Wall Street Journal piece on cutbacks in digital spending shook the confidence of many a Twitter user. The article tackled slashes in spending on experimental advertising online, citing the example of Chrysler, which will be cutting the percentage of overall budget it spends on “experimental ad buys” from 10% to 5%. A quick glance at the story might lead one to believe that Chrysler serves as a harbinger to an overall decline in digital initiatives. But that is very ...