WASHINGTON: The Certified Financial Planner Board of Standards has officially approved its first consumer awareness campaign. Arnold Worldwide will serve as AOR for the multi-year initiative, which is expected to launch in April.
The campaign, plans for which were first announced in July, aims to boost consumer trust in the financial planning industry by raising awareness around the certification process for certified financial planners. Dan Drummond, director of PR for the organization, told PRWeek “as we get more people aware ...