I was in Las Vegas for the 2010 Consumer Electronics Show to speak as a marketing-to-women expert and look for what I'll call “SHElectronics”—products that were developed for, created with or are marketed to women. According to the Consumer Electronics Association, women influence the purchase of more than 90% of consumer electronics. And, according to a recent study by NPD Group, women account for 40 percent of consumer-electronics spending. With those powerful marketplace stats in mind, it shouldn't be tough to ...