After 24 years in the auto industry and oversight of a $150 million-plus budget at GM, Tony Cervone decided he needed a change.
That change came this February when he became CCO and SVP of corporate communications at airline holding company UAL Corp., parent of United Airlines.
“Having more industry experience under my belt [was] always something that had nagged at me,” explains Cervone. “It never had anything to do with running away from what was going on at GM.”
At UAL, his ...