With today's institutional scrutiny, information overload, speed of change, increased connectedness, and globalization, corporations need someone who can shape and direct how the organization communicates with all of its audiences, both internal and external.
CEOs want their communications leader to advise them in achieving the overall goals of the business, with measurable results, just like they would with any other management function. A CCO must have an in-depth grasp of the business, good critical thinking skills and the ...