Over the past few weeks, PRWeek's staff has been reminded of the importance of an often overlooked element that distinguishes agencies from one another - culture.
Merriam-Webster's online dictionary offers one definition of "culture" as: "the set of shared attitudes, values, goals, and practices that characterizes an institution or organization."
So how can you identify a particular agency's culture? You have to see it in action. And understand: this is not a matter of being better or worse. ...