NEW YORK: CEO participation at top events has increased by 96% since 2007, according to an analysis by Weber Shandwick. Auditing the agendas of 25 forums in 2009, WS found a sharp increase in speeches given by some of the world's top CEOs.
The annual “Five-Star Conference” study focused on heads of 50 companies deemed by the agency to be the world's “most admired.” The list was compiled from Fortune's yearly survey of senior global business people.
“From a PR standpoint, this shows that ...