CEOs from Dell, BMC Software, and the American Heart Association discuss their communications strategy with PRWeek
Michael Dell, CEO, chairman, and founder, Dell
How has your communications/public relations function helped your company over the past couple of years?
They're playing a key role in the transformation of Dell. The team aligns with and drives to our business priorities, which is critically important. Take Emerging Countries as an example – we've rapidly expanded our internal and external communications capabilities ...