What inspired your recent launch of O.co? What should consumers be looking forward to?
Byrne: First, we are trying to see how much pickup we get in the US. We introduced it as a shortcut to our US site, but you might hear it evolve into more than a shortcut. It might actually become a complete rebranding.
We found a tagline for O.co different from Overstock.com. O.co is the "savings engine" - just as Google was the original search engine, ...