Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
How has Denny's approach to PR changed in the eight years you have been CEO?
Nelson Marchioli: Everyone was geared to crisis and reactionary versus traditional PR… that could be used to promote products. Now, anytime anyone sits with me with a marketing message, I'm saying, “What's the PR play?” If there's no PR play, I don't want to do it. I don't think anyone's marketing budget ...