Harley-Davidson CEO Keith Wandell talks to Brittaney Kiefer about the importance of connecting with the customer at retail level.
Discuss changes you've implemented since becoming CEO in 2009.
The overall change and idea was to focus strictly on the Harley-Davidson brand. Rather than dilute our focus on initiatives around other brands, we felt we should focus on making Harley-Davidson all that it can be. We divested ourselves of a couple of other brands we were spending money on and ...