What has Athena's biggest challenge been over the past year?

Ever since we developed a breakthrough product seven years ago, it has been awareness. The vast majority of physicians don't know we exist, don't know most of their software problems can be handled in a cloud, and don't know what a cloud is.

How does Athenahealth differentiate itself from competitors such as GE Healthcare or Siemens Medical Solutions?

Athenahealth is the nation's only cloud-based business service in healthcare. ...