PRWeek: What are your PR goals?
Guest: Our goal is to connect with people. One of the key strategies we've had and we're doing much more of in the last few years is really engaging with consumers both ways, and the PR department has been crucial for that. So we're both trying to get useful information in the consumer's hands so they can use it, but also gather information from consumers, because that's a value to us.
PRWeek: You have 600,000 ...