CEO Q&A: Jim Evans, Brand USA (Extended)
Jim Evans, president and CEO of Brand USA, talks to Bernadette Casey about the nation's first integrated campaign to boost US travel.
Late last year, Brand USA announced an expansive campaign to overcome negative stereotypes about US travel. What will be the focus of the initiative's first wave?
When we launch the campaign in May, it will be our nation's first collaborative global marketing effort to encourage foreign visitors to explore the endless travel possibilities in the ...