Jay Grinney of HealthSouth talks to Erica Morris about business after a PR crisis and why local outreach is so important to his company.
How did HealthSouth overcome the major PR challenge it faced a few years ago?
Grinney: We didn't just face a PR challenge: we faced a PR crisis. In 2004 a $2.7 billion accounting fraud was uncovered. This led to the delisting of the company from the NYSE, bondholders threatening to call our bonds, investigations and eventual settlements with ...