Gerry Ruvo, CEO of Skyy Spirits, speaks to Danielle Drolet about PR's key role at his company and the importance of consumer touchpoints.

What are the biggest opportunities in the spirits business right now? And how can communications be vital to these issues?
The biggest opportunities in the spirits industry right now center mostly on innovation. Large-scale acquisitions that can significantly reposition a company are few and far between at this point. It's up to us to constantly innovate, not ...