Gary Kelly of Southwest Airlines speaks with Rose Gordon about its usage and measurement of PR.
PRWeek: What are some ways that communications is helping to achieve your goals for Southwest Airlines (SWA)?
Kelly: Communication is a passion point for us. There are 35,000 employees, and to operate 3,330 daily departures with 540 airplanes takes a great deal of teamwork and communication.
One of the objectives we've been pursuing this decade is to provide our customers more service. ...