Why is PR important to US Airways? Parker: It's important that our customers understand what US Airways is doing and the image we are working hard to portray. Our workforce is so geographically spread around, it's hard to communicate on a face-to-face basis.
When we talk about PR, it's not just external; it's in-ternal, making sure that our employees understand all the same things about what's happening at US Airways.
What results do you expect PR to produce? Parker: We'd ...