Discover recently hired Burson-Marsteller as PR AOR. How involved were you in that process?
Nelms: I was quite involved and attended as many agency presentations as I could. Certainly, we have a lot of internal expertise at Discover. We also included a number of other areas of the company, such as marketing, which could weigh in and help ensure we made the best possible choice for ourselves.
It was great to see different approaches and then be able to choose ...