Dae Mellencamp, CEO of video-sharing website Vimeo, speaks to Danielle Drolet about addressing the needs of today's content creators.

How important is PR to your business model? Can you talk about your rapid growth and the need to strengthen communications?
Vimeo has been fortunate enough to experience more than 100% growth year-over-year three years running. As of December 2011, we had approximately 70 million monthly uniques and 9 million registered users. With Vimeo's focus on authenticity and brand ...