Chuck Connor of the American Lung Association speaks to Tonya Garcia about competition among nonprofits and the recession's impact

Why is PR important to the American Lung Association (ALA)?

Connor: We have been around for more than 100 years. One hundred years ago, there were very few charities and nonprofits functioning. Now it's a very competitive marketplace and tens of thousands of new nonprofits are being certified by the Internal Revenue Service every month. The not-for-profit sector is ...