Click here for this month's CEO Q&A podcast

How important is corporate communications for your position?

AM: PR and communications are absolutely critical elements of our team and our plan. In our case, the results are very rewarding because so many people throughout the US now really understand where Ford is and where it's going. To do that with [VP of communications] Ray Day and the communications team has been critical to our success.

What is communications' role during a turnaround for ...