NEW YORK: A media alert revealing that Verizon CEO Ivan Seidenbergwould preside over a product announcement attracted swarms of media to arecent conference call.
Verizon issued the alert just 24 hours before the call, withSeidenberg's involvement part of Verizon's plan to attract heavy mediaattention. The "Veriations All plan allows customers to buy local,long-distance, and cellular phone service, plus DSL, all in ...