DEARBORN, MI: Ford Motor Co.'s CEO Alan Mulally took part in a Twitter-based Q&A on April 15 as part of an expanded foray into social media. Ford has recently developed a more aggressive social media strategy to better connect with consumers at a time when car companies are struggling globally. 
 
Using the hashtag #FordCEO, Mulally, in conjunction with Scott Monty, manager of digital and multimedia communications, answered the public's questions via the Ford Twitter account. Mulally had previously taken media questions through Twitter, ...