PARSIPPANY, NJ: Century 21 Real Estate has launched a Facebook app to help its brokers maximize their social media presence and connect with consumers.
The app will help Century 21 offices engage consumers and drive leads through Facebook using features such as access to listings, said Matt Gentile, director of PR and social media at Century 21 Real Estate.
“This is an area where it just makes sense for us to position our brokers to reach the consumer, Gentile said. ...