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Century 21 locates prime real estate to draw home buyers

November 01, 2011

Client: Century 21 Real Estate (Parsippany, NJ)
PR agency: Mullen (Boston, MA)
Campaign: Century 21 Buys Virtual Real Estate
Duration: April 12-May 3, 2011
Budget: About $350,000

Century 21 made its first foray into the social gaming world during last spring's home-buying season when it bought virtual real estate in Ngmoco's mobile game We City, which allows players to build and share virtual cities. Mullen, AOR for PR and social media, ...

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Century 21 locates prime real estate to draw home buyers

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